3.2× traffic in eight weeks
New imagery, A+ and video across 15 products and 7 lines. The flagship tripled its traffic. Prices did not move.
TRAFFIC, FLAGSHIP LINE
3.2×
THE SITUATION
Two Brazilian haircare brands with live catalogues and creative that was losing the search page. Underperforming main images, thin A+ content, no video.
WHAT IT WAS COSTING
This failure is invisible in reporting. Nothing is suppressed, nothing is broken, the price is competitive, and the products simply are not being chosen. The usual response is to discount, which fixes the symptom by permanently lowering what the category will pay.
WHAT WE DID
A full creative refresh per line. Optimized main images and image stacks, A+ content across parent ASINs, product video, and UGC-style community content. Measured across matched eight-week windows, same products before and after, with Buy Box ownership stable across both periods and price verified flat.
Results
Flagship line, 8 weeks
3.2×
traffic, +85% revenue
Program, 15 products across 7 lines
+182%
sessions
7 products, 8 weeks
Traffic more than doubled
Hero product, 8 weeks
+122%
traffic, +150% units, +150% revenue
Single variant, search click-through
+160%
with a sister variant at +113%
Flagship line, organic search click-through
+64%
across 54K+ impressions
7 products with no prior search presence
6.2K to 64K
monthly impressions
One flagship treatment SKU tripled its traffic going into the post-holiday trough, comparing the November to December holiday baseline against January to February.
Results from Amazon Seller Central Business Reports and Amazon Brand Analytics, organic search only. Before and after claims use matched windows and same-product comparisons, with median price flat across both windows on every claimed product.
Figures drawn from Amazon Seller Central Business Reports, Sales Dashboard, Brand Analytics and Campaign Manager exports dated August 10, 2026. Brand identities and absolute figures are withheld under distribution and confidentiality agreements and are available under NDA.
TAKEAWAY
The main image is the most price-efficient asset in the catalogue. One image swap moved click-through 2.6× on the same product at the same price in the same placement. When visibility is the constraint, creative is the cheapest lever in the channel and discounting is the most expensive one.
Figures drawn from Amazon Seller Central Business Reports, Sales Dashboard, Brand Analytics and Campaign Manager exports dated August 10, 2026. Brand identities and absolute figures are withheld under distribution and confidentiality agreements and are available under NDA.
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