Demand Generation
Every campaign has a maximum cost per click. Most accounts have never calculated theirs.
50 CAMPAIGNS · LIFETIME
4.62×
Blended return on ad spend.
46 CAMPAIGNS · AUTOMATIC
16.5%
ACoS on structured discovery.
Underperforming accounts are rarely bidding too little.
They are bidding on the wrong intent. We build in a fixed sequence, graduate proven terms into isolation, and buy the placements where category intent concentrates, with every bid ceiling derived from what the unit actually earns.
This solution
includes
Demand mapping & seasonality
Which search terms your product genuinely answers, and when demand peaks. Budget and bids arrive before the peak does.
Automatic discovery
Close match, loose match, substitutes and complements run as structured discovery, with weekly search-term harvesting and aggressive negation.
Manual isolation
Proven converting terms graduate into single-keyword campaigns with their own bids, budgets and negatives. This is where control begins, and where most accounts are underbuilt.
Placement modifiers
Top-of-search adjustments once impression share is measurable, concentrating budget where intent is highest.
Sponsored Brands & video
Headline and video units for brand-term defence and category conquesting, deployed once unit economics support the higher cost per click.
Brand-term defence
Established early, so competitors cannot buy your name.
Sponsored Display & audiences
Remarketing and audience expansion once volume supports it.
Impact for our clients
50 CAMPAIGNS · LIFETIME
4.62×
Blended return on ad spend.
50 CAMPAIGNS · LIFETIME
21.6%
Blended ACoS.
46 CAMPAIGNS · AUTOMATIC
16.5%
ACoS on structured discovery.
Figures drawn from Amazon Seller Central Business Reports, Sales Dashboard, Brand Analytics and Campaign Manager exports dated August 10, 2026. Brand identities and absolute figures are withheld under distribution and confidentiality agreements and are available under NDA.
PROOF
On a volume haircare line, isolating the hero child into a dedicated manual campaign produced 29.4% ACoS at 10.97% top-of-search impression share and 8.8% click-to-order. In a high-intent, repeat-purchase personal care category, disciplined negation on automatic targeting produced 17.4% click-to-order at $0.06 a click. Both are broken down below →
Selected work
All case studies →Your questions answered
Enough to make impression share measurable, or placement decisions become guesswork. The number depends on category CPCs and we size it in the playbook.
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