Brand Protection
Unauthorised sellers do not just take the Buy Box. They reprice the brand.
EXCLUSIVE + CA TRADEMARK · 10 MONTHS
86.3%
Average Buy Box from launch.
EXCLUSIVE LINE
6 SKUs
Held 100% Buy Box throughout.
Protection is not an add-on to channel management, it is the precondition for it.
When MAP goes unenforced, price wars follow online and in store, and the brand is repositioned as one that competes on price rather than quality. Inauthentic product is worse, and in consumables it is a health hazard wearing your label.
This solution
includes
Buy Box defence
Ownership verified before spend and defended after, structured through exclusive rights where they are available.
Listing & seller monitoring
Who is on your listing, when they arrived, and what they did to price. The layer that turns enforcement from reactive to pre-emptive.
MAP & price integrity
Stopping the erosion that repositions the brand.
Counterfeit & inauthentic removal
Escalation and removal of inauthentic product.
Trademark & Brand Registry support
Registration support, including Canadian trademark, and the Registry enforcement tools it unlocks.
Brand-term defence
Competitors cannot buy your name in search.
Impact for our clients
EXCLUSIVE + CA TRADEMARK · 10 MONTHS
86.3%
Average Buy Box from launch.
VS NON-EXCLUSIVE · SAME OPERATOR
+26pts
Advantage over comparable lines.
EXCLUSIVE LINE
6 SKUs
Held 100% Buy Box throughout.
Figures drawn from Amazon Seller Central Business Reports, Sales Dashboard, Brand Analytics and Campaign Manager exports dated August 10, 2026. Brand identities and absolute figures are withheld under distribution and confidentiality agreements and are available under NDA.
PROOF
Same team, same period, same portfolio, and only the rights structure differs. The exclusive line held 86.3% of its Buy Box against 60.2% and 49.6% on the two non-exclusive lines, and converted 56% better on-page than its closest comparable. See how the structure was built →
Selected work
All case studies →Your questions answered
Through the enforcement paths the rights structure unlocks. Brand Registry complaint channels, trademark-based takedowns, and supply-chain documentation where exclusivity applies. Structure determines speed, which is why it comes before enforcement.
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