What exclusivity is worth
Exclusive Canadian distribution and a registered trademark, launched October 2025. Same team, same period, same portfolio as two non-exclusive lines. The Buy Box gap is 26 points.
AVERAGE BUY BOX
86.3%
THE SITUATION
A premium Brazilian haircare brand with no meaningful Canadian presence. A handful of orphaned listings, effectively zero traffic, no brand control, and no defended Buy Box.
WHAT IT WAS COSTING
Without rights, anyone with stock can list. The offer belongs to whoever wins the box that hour, which means price drifts below MAP, the drift reaches retail buyers, and every advertising dollar risks funding a seller the brand never authorised.
WHAT WE DID
We secured exclusive Canadian distribution and a registered Canadian trademark before building anything. Then the full catalogue build with Brand Registry enrolment and a complete listing architecture across three variation families, EAN and GS1 remediation to clear the brand-attribute conflicts blocking listing creation, A+ content across all parent ASINs, and a multi-page Brand Store as the destination for brand traffic. Buy Box defended from day one.
Results
Sessions
+3,946%
Ordered product sales
+789%
Units ordered
+958%
Active catalogue
+260%
Average Buy Box
86.3%
vs 60.2% and 49.6% on non-exclusive lines, same operator and period
On-page conversion
2.39%
vs 1.53% on the closest comparable, +56%
Six SKUs held 100% Buy Box throughout. The best-converting SKU on the line runs 5.66%.
Ten months from launch, and continuing.
Figures drawn from Amazon Seller Central Business Reports, Sales Dashboard, Brand Analytics and Campaign Manager exports dated August 10, 2026. Brand identities and absolute figures are withheld under distribution and confidentiality agreements and are available under NDA.
TAKEAWAY
The comparison is controlled. Same operator, same period, same portfolio, and the only variable that differs is rights structure. Exclusivity paired with a registered trademark is worth 26 points of Buy Box and 56% of conversion, and it is the fastest route to owning your own offer.
Figures drawn from Amazon Seller Central Business Reports, Sales Dashboard, Brand Analytics and Campaign Manager exports dated August 10, 2026. Brand identities and absolute figures are withheld under distribution and confidentiality agreements and are available under NDA.
Ready to see what your channel is worth?
A written read on your catalogue, Buy Box and ad efficiency, delivered in five business days.