STELL MARIS

Performance Marketing

Paid media that grows organic rank and market share, planned with the rest of your marketing.

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A search-to-purchase funnel showing shoppers from search to impression, click, purchase and loyalty
Marketplace ManagementPerformance MarketingBrand Protection

What’s included

Strategy

Integrated paid media strategy

Amazon advertising planned alongside your existing demand generation and full-funnel marketing.

Profitability and market share

Every campaign runs to a maximum cost per click set by margin and conversion. Budget then goes where it grows share and rank.

Competitive and search intelligence

Search demand by term and month, competitor movement and budget allocation, from our own reporting.

Channels

What it delivers

Ads that build organic sales

We judge advertising by what it leaves behind. On our volume haircare line, paid traffic fell from 15% to 5% of sessions while organic revenue tripled.

$7.85

organic revenue added per added ad dollar on our volume haircare line, March to October, 2025 against 2026

Rank and market share

Spend goes where it moves rank. The same line's best listing climbed from outside the top 250 in its subcategory to a top-15 monthly average.

#263 → #12

subcategory rank in three months

New customers

Sponsored Brands reach shoppers who have never bought from you. We run them only once unit economics support the cost per click.

94.7%

of Sponsored Brands purchases new to the brand

Partner Results

All partner results →
A pale yellow cosmetics jar resting in clear shallow water on sand

Brand under NDA

HaircareMarketplace ManagementPerformance MarketingBrand Protection

From one hero SKU to an organic flywheel

Situation. A mass-market haircare line new to Canada, on non-exclusive terms, competing with grey-market sellers for its own Buy Box.

Approach. One hero SKU isolated with its own campaign and top-of-search placement. The rest of the catalogue built baskets.

Ordered product sales · Nov–May vs prior 7 months

+233.5%

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A woman in a blue knit hat holding a pink skincare jar against a pink wall

Brand under NDA

SkincarePerformance MarketingMarketplace Management

Concentration beat coverage

Situation. A K-beauty line entering one of Amazon.ca's most crowded categories, with fifteen sellers on its hero listing.

Approach. Spend concentrated on the one product with the strongest organic conversion. The rest of the range built baskets.

Return on ad spend · Jul 2025–Jan 2026

5.46×

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An open pack of baby wipes beside a folded cotton baby bodysuit

Brand under NDA

Personal carePerformance Marketing

When the product answers the query

Situation. An established personal care line in a high-intent, repeat-purchase category. The one brand here we did not launch.

Approach. Automatic targeting with disciplined negation, keeping only the searches the product clearly answers.

Return on ad spend

61×

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Frequently Asked Questions

The sale at the end of the funnel. Your site and your retailers build demand, and Amazon is where much of that demand goes to buy: more US consumers start their product searches on Amazon (56%) than on a search engine (42%), and Vividata measures 82% of Canadians visiting Amazon every month. Those shoppers arrive ready to purchase. If you run the channel, you collect that sale. If you don't, a reseller or a competitor does.

Jungle Scout Consumer Trends Report, Q1 2024 · Vividata, Fall 2025, via Retail Insider

See where your Amazon channel stands.

A written audit of your catalogue, Buy Box, advertising and sellers. Free for qualifying brands, delivered in five business days.

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